Having spent 5 years in the field of philanthropy, I’ve realised early in my fundraise career that many organisations in the non-profit sector often miss out on valuable financial opportunities. Organisations are usually busy enough pursuing their goals and delivering their projects, whether they are related to artistic expression, cultural preservation or positive social change.
To ensure that projects can take place and continue, there is a constant need for funding. It is important for organisations to have access to the right knowledge about the possibilities and eligibility for funding and to be supported by the expertise to raise funds effectively and successfully. The ultimate aim is that these organisations make as much impact as possible, and this is where the project executors, whether these are artists or fieldworkers, should thrive to its fullest.
Fundraising serves as a bridge between donors who are passionate about a cause or artistic endeavour and the organisations or projects that require financial support to thrive. It’s a profession that demands a deep understanding of the philanthropic landscape, including where opportunities exist, which funds there are, and which specific projects might be the right fit for those potential donors and how to qualify and apply for these funds. Successful fundraising requires not only knowledge and expertise, but also a robust network and, overall, time.
